Around 1.8 million people in Poland suffer from depression. The problem of depression is common. However, low awareness of Poles in this matter causes disregard for symptoms. Depressed patients do not come to understand the environment, and they lack the support they need.
The goal of the cooperation was to help people with depression and their immediate surroundings through problem communication and proper education. The result was an ongoing social campaign.
Depression is a disease that remains taboo in Poland. Changes can be made only through proper education and changing the image of the word “depression.” To better understand the audience, in addition to organizing the workshop with the client and medical consultants, we also held in-depth interviews with people suffering from depression. As a result, the eye-opening report was made.
Visual identification for the website was made as a result of collaboration with Butter. Our partners from Butter have done a great job of creating a unique direction based on the in-depth problem analysis.
CEO at Butter
Based on the research, we wanted to emphasize the idea of a journey - from the first symptoms to recovery. It is how the people surveyed by us told about their struggles
A lot of campaigns strengthen the harmful image of depression by reinforcing dark color schemes and a hard to read wall of text. We decided to break off – instead, we made it light, concise, and super easy to digest using appealing visuals and well-crafted copywriting.
It’s first time that Agency put so much effort understanding the problem and coming out with evidence-based solution. They seamlessly translate our business perspective into a successful project exceeding our expectations."
Executive Director, Instytut Innowacyjna Gospodarka
Depression is a very sensitive topic. That said, the tone of voice plays a crucial part in communication. When creating a campaign direction, we paid a lot of attention to craft a proper dialog. Besides working on the strategy, we also delivered a user interface design and collaborated on a visual direction with our friends at Butter.
Discovery & Strategy